Items related to the animated film “The Book of Life” that are offered for sale, such as figurines, clothing, and decorative objects, constitute a specific type of product. For instance, a child might own a “La Muerte” action figure or wear a t-shirt depicting the film’s characters.
These commodities extend the experience of the film beyond the screen, providing tangible connections to its themes and characters. This type of product often enjoys popularity due to the film’s cultural impact and memorable characters, generating revenue streams for the film’s creators and distributors. Historically, tie-in products have been a significant element of movie marketing strategies.