The term refers to a promotional event, often organized by online book communities or retailers, where readers are encouraged to download numerous free or discounted cozy mystery ebooks to their Kindle devices. This event typically coincides with a specific day or period and aims to increase readership and discoverability for authors within the cozy mystery genre. For example, an online book club might announce a specific date as the designated time for members to seek out and download discounted cozy mysteries.
The significance of such an event lies in its potential to boost author visibility and expand the reader base for cozy mysteries. It offers readers an opportunity to sample new authors and series without significant financial commitment, fostering genre exploration. Historically, these types of promotional days have proven effective in generating considerable buzz and sales within targeted literary categories, creating a win-win scenario for both authors and readers.